New cereal technology provides label and allergen information to blind shoppers
Kellogg’s has introduced that it will roll out information on its cereal cans that allows consumers with vision loss to access labels and allergen information. The event follows a profitable Kellogg’s Cocoa Pops trial over the past 12 months in partnership with Co-op. A pilot analysis by the Royal Nationwide Institute of Blind Individuals (RNIB) … Read more