Esports event organizer and manufacturing firm ESL Gaming has tied up with cryptocurrency platform Coinbase.
Under the terms of the deal, the company will become the official crypto transformation partner for the remainder of 2021 and 2022 for ‘major ESL opportunities’.
In the meantime, each organization will work collectively on ‘specific integration’ across social media, digital media and various content materials, while Coinbase can also support ESL’s professional tour circuit for CS:GO, StarCraft II and Warcraft III. Is.
Ally McCarrell, Director of the World Model Partnerships at ESL Gaming, emphasized: “This is a partnership between two like-minded corporations in terms of expertise and innovation.
“We look forward to bringing Coinbase into the ESL family and integrating them into future ESL initiatives. This is an industry-shifting partnership and we couldn’t be more excited for what lies ahead.”
Coinbase has already collaborated with CS:GO event circuit BLAST Premier and North American esports organization Evil Geniuses, as it expands its presence in the gaming world.
“In the early days, few people turned the potential of esports into a colorful and strong factor,” said Erin Alexander, Model Director at Coinbase. “We envision that the crypto-economy is on a similar trajectory, and we are thrilled to find peers like ESL who share our vision and sense of optimism.”